New: Corn-Free Tortilla Chips · Shop Now
Co-founded by Novak Djokovic

The chip the GOAT can't put down.

Cob's corn-free tortilla chips: stone ground sorghum, organic avocado oil, himalayan pink salt. The same standards Novak demands from his fuel.

★ Co-founded by Novak Djokovic

Try Novak's Chips

Don't love it? We'll refund you. Keep the bag - we'll learn from it.

Novak Djokovic on a tennis court holding bags of Cob
Made with sorghum

“She literally ran away with the bag hahaha and she's a very picky eater so that's a big win”

Danielle, verified customer

Why Novak invested.

Clean ingredients. No shortcuts. That's how Novak approaches nutrition. A corn-free tortilla chip fried in real avocado oil - not a thing that existed until Cob built it.
"I'm deeply intentional about what I put in my body. Cob makes it easy."
Novak Djokovic
Novak Djokovic

THE GRAIN
WITH GAME

Gut-Friendly

Whole-grain sorghum brings prebiotic fiber. No corn, no shortcuts.

Sustained Energy

Stone-ground sorghum, slow-burn, no spike, no crash.

Fuller, Longer

Real fiber and real fat actually keep you satisfied.

Clean Frying Oil

Real organic avocado oil. No canola, no sunflower, no soybean.

Try Novak's Chips

Don't love it? We'll refund you. Keep the bag - we'll learn from it.

Coverage of the Novak deal
Business InsiderForbesSnaxshotEatingWellbon appétitFood & WineFast Company
From the inbox

Kids love them. Parents too.

She literally ran away with the bag hahaha and she's a very picky eater so that's a big win

Danielle

Absolutely delicious! My husband and I ate a whole bag in basically a day and a half lol

Jess K.
Novak Djokovic illustration

Snack like Novak.

Try Novak's Chips

Don't love it? We'll refund you. Keep the bag - we'll learn from it.