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Co-founded by Novak Djokovic

Snack Like Novak.

The snack the tennis GOAT can't put down. Cob is co-founded by Novak Djokovic, an athlete deeply intentional about what fuels him.

★ Co-founded by Novak Djokovic

Try What Novak's Eating

Don't love it? We'll refund you. Keep the bag - we'll learn from it.

Novak Djokovic on a tennis court holding bags of Cob popped sorghum
Popped sorghum

“Crunchy, satisfying, and corn-free. I trust this brand more than any other in the aisle”

E. Parker, verified customer

Why Novak invested.

Clean ingredients. No shortcuts. That's how Novak approaches nutrition, and it's what drew him to Cob. When Jess pitched him a popcorn-style snack made without corn or seed oils, he didn't just invest. He co-founded the brand.
"I'm deeply intentional about what I put in my body. Cob makes it easy."
Novak Djokovic
Novak Djokovic

THE GRAIN
WITH GAME

Gut-Friendly

Prebiotic fiber supports good bacteria and digestion.

Sustained Energy

Slow-burn whole grain. No spike, no crash.

Fuller, Longer

Whole-grain fiber that helps you stay satisfied.

Antioxidant-Packed

Anti-inflammatory polyphenols at work.

Try What Novak's Eating

Don't love it? We'll refund you. Keep the bag - we'll learn from it.

Smaller. Cleaner. Faster crunch.

Traditional Popcorn
Cob Popped Sorghum
Traditional PopcornCob Popped Sorghum
⇋

Cob's pieces are about 40% smaller - no hulls, no flossing, no teeth.

Olive Oil Pink Salt is Novak's favorite

Snack Novak's lineup.

Olive Oil & Pink Salt popped sorghum bag
Popped Sorghum

Olive Oil & Pink Salt

Shop Now
Seriously Cheesy popped sorghum bag
Popped Sorghum

Seriously Cheesy

Shop Now
Cacio e Pepe popped sorghum bag
Popped Sorghum

Cacio e Pepe

Shop Now
Mediterranean Herb popped sorghum bag
Popped Sorghum

Mediterranean Herb

Shop Now
Coverage of the Novak deal
Business InsiderForbesSnaxshotEatingWellbon appétitFood & WineFast Company
From the inbox

Not just the GOAT.

I have a corn sensitivity and absolutely loved popcorn growing up. I haven't had popcorn in over 20 years. Cob is so delicious - I truly feel like I'm eating popcorn again.

Karen, verified customer

My son has IBD and hasn't been able to eat corn for years. Popcorn was his favorite food. He's ecstatic to have popcorn again!

Amy, verified customer

My anaphylactic-to-corn family member can have these. That's never happened before.

Sherri, verified customer
Save 30-44%

Find your tier.

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Recommended tier

Serious Snacker

24 bags every 4 weeks

Per bag
$2.30
Per month
$55.24
You save
15%
Novak Djokovic illustration

Snack like Novak.

Try What Novak's Eating

Don't love it? We'll refund you. Keep the bag - we'll learn from it.

Contains 5 bags
The can't-decide box

Every option. One box.

Mediterranean Herb, Olive Oil & Pink Salt, Cacio e Pepe, Seriously Cheesy, plus a bag of our new corn-free tortilla chips. The whole lineup, delivered.

$24.99Free shipping
Get the Box
Cob sampler: all four popped sorghum flavors plus corn-free tortilla chips